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Dear Passengers,

We're all really excited that you're coming to this year's Road Rally!

We know people hate to read a bunch of instructions, but we promise that your Rally experience will be much easier and better, if you take the time to read this Road Rally Primer before you come. Print it out and read it on the plane. Read it while you're stuck in traffic. Just make sure you read it!

Hundreds of people don't, and end up standing in lines or missing opportunities because they didn't.

Enclosed is this year's Road Rally Schedule & General Info. If you've got Internet access, please click this link for the Road Rally 2008 schedule and a bunch of other great Rally information: http://www.taxi.com/rally/infopage.html

Hotel Location, Transportation, And Parking

The TAXI Road Rally will be held at the Westin Los Angeles Airport Hotel at 5400 West Century Blvd., Los Angeles, CA 90045. You can call the Westin at 310-216-5858 or 866-716-8132. For those of you online, simply visit the TAXI Travel Page located on our website: http://www.taxi.com/rally/travel.html

Los Angeles Airport (LAX) / Westin Hotel FREE Shuttle instructions:

1. From the baggage claim area, proceed to the middle island and stand under the red sign that says, "Hotel Shuttle".
2. Shuttles are BLUE and will have a flashing electronic sign on the front that alternates between Westin LAX, La Quinta Inn, and Holiday Inn.
3. Shuttles will drop off and pick up at the 3 hotels - the Westin is the first stop during drop off.
4. Shuttles will be available every 20 minutes, beginning at the top of every hour, 24 hours a day.
5. In the evening, starting at 9:00pm, guests need to call the Hotel Courtesy phone for pick up going to LAX. The main hotel number is 310-216-5858.

Driving Directions to Westin Los Angeles Airport Hotel:

From Long Beach Airport

• Take Interstate 405 North
• Exit at Century Boulevard and turn left
• The hotel is less than 2 miles down on the left, just past La Cienega Boulevard
• Turn left onto the concourse to enter

From East

• Take I-105 West and exit at La Cienega Boulevard
• Take La Cienega North, and turn left onto Century Boulevard
• The hotel is located just ahead, on the left

From Burbank-Glendale-Pasadena (Bob Hope) Airport

• Take Interstate 5 South to the 110 Freeway South and follow to Interstate 105 West
• Exit at La Cienega/Aviation and turn left
• Turn right onto Aviation Boulevard, and then right onto Century Boulevard
• The hotel is located on the right

Super Shuttle airport service (if you're flying into an airport other than LAX):

1-800-258-3826
http://www.supershuttle.com/default.aspx

Westin LAX Hotel parking:

All day self-parking in the hotel lot - $15.00
All day parking - valet - $26.00

Registration and Badge Pick Up at the Rally

Registration for the Rally begins Thursday, November 6th at 5:30pm and again on Friday, November 7th at 8:00am. (We will keep the Registration Desk open & staffed throughout the weekend to help you.)

Important: You'll need to bring a form of PHOTO ID (driver's license, etc.) to the TAXI Road Rally Registration Desk, which is located on the hotel's first floor, right next to the Grand Ballroom. The staffer who is registering you will hand you the stub from your ticket and place the other portion of your ticket in a box that will be used later, when we do drawings for door prizes. You'll also be given your Rally Badge and lanyard at that time, which you must wear to gain access to Rally panels and events throughout the weekend. TAXI reserves the right to give the boot to any interlopers who don't have a badge ;-)

Please Note: Your guest MUST also have his or her PHOTO ID to register as well. Keep in mind that we will not be able to give you your guest's Rally Badge and lanyard unless they personally make an appearance at the Registration Desk to show their Photo I.D.

If you have any problems with your guest's registration, one of the TAXI staff members at the Registration Desk will be happy to assist you.

Please Note: If you've registered yourself "plus guest" without giving us a specific guest name, you must call us BEFORE the convention (818-222-2464) with your guest's name and address or the guest badge you reserved may be given to someone else on our waiting list.

Picking Up Your Mentor Lunch Tickets

After picking up your Rally Badge at the TAXI Registration desk, go to the Mentor Lunch Tickets table nearby, show your Rally badge and photo ID to pick up your pre-purchased tickets.

Getting Registered for a One-To-One Mentor Session

One-to-One Mentor Registration begins on Thursday, Nov. 6th at 6:00pm in the Grand Ballroom Foyer, near the TAXI Registration desk. Mentor sessions will fill up very quickly, as it's first come, first served. In order to make mentors available to as many members as possible, there is a limit of one mentor appointment per member.

What To Bring

If you're interested in performing at any of the Open Mics in the Main Ballroom, you might want to bring your own guitar. If you choose to not bring an instrument, we will be providing two acoustic guitars, a keyboard, two mics, 2 direct boxes, and a CD/tape player (not DAT) and PA system in the Grand Ballrom. More Open Mic details follow under the "Open Mic Nights" listing below. Times for the Open Mic sessions are listed on the "Road Rally 2008 Schedule" included in this mailing. We'll also have schedules available at the TAXI Registration desk.

We strongly suggest that you bring several copies of your CD/demo. (Read the information under "Demo Listening Panels" for details.) You should also bring a notebook with lots of empty pages and pen to take notes during the panels, which promise to be crammed with useful information.

Bringing business cards and extra CDs is always a good idea as well. You never know whom you might meet at the Road Rally, and you definitely don't want to be empty handed when you meet somebody who could change your life. Lots of connections are made every year at the Rally: co-writers, producers, managers, A&R people, publishers, etc.

Being prepared when you meet them shows that you're serious and professional. Giving them a CD that has no audio on it won't help your career, yet every year, lots of people don't check every CD before they head to the Rally. Fumbling around to find a CD, then writing on it with a Sharpie while making the industry person stand there and wait, might also make you look unprepared and unprofessional.

A note from Michael Laskow: "People come up to me at nearly every event that I speak at and say, 'This isn't my best stuff,' while handing me a CD. As the recipient, I always think to myself, 'Then why are you giving it to me?!'

They also say things like, 'It isn't mastered yet,' or 'It hasn't been mixed yet.' All of these are big mistakes, and could make you look amateurish. You're better off just having a CD ready to go, and not giving any excuses - they're NOT going to remember that you told them you haven't mastered your project when they listen to it (and twenty others) three days later!"

The Road Rally is a casual event. Jeans, t-shirts, and similar clothing are typical attire. You may want to bring a sweater or light jacket in case of cold weather. Typically, November in Los Angeles tends to range in the mid-70s during the day and drops to the low 60s at night. It's been known to rain in November as well, but you'll probably never want to leave the hotel or the Rally, unless you've got vacation time scheduled on either side of the event.

Demo Listening Panels

We will be drawing member demos at random to be listened to and discussed by our speakers on SIX separate panels, which are as follows: "Do You Have Music For My Show?", "A&R Panel #1," "A&R Panel #3," the "Publisher/Film & TV Panel," "Broadcast Quality: What Does It Sound Like and Do You Have It? Panel" and the "Producers Looking For Hits Panel."

To have a shot at your demo being randomly pulled during the panel, you must drop off your CD at the "Listening Panels" table which will be located near the TAXI registration desk. A TAXI staffer will assist you. Bring a separate CD for each panel you wish to submit for because it's not always easy to elbow your way through the crowd of other attendees trying to get theirs at the same time.

Submit One Song per CD, or clearly mark which song is to be played, if you're submitting a CD with more than one song on it (ie. A 'finished' CD). Sorry, no DATs or minidisks can be submitted.

You must include your membership number on each submission. CDs without membership numbers will not be played. Guests who are NOT TAXI members are NOT eligible to have songs played at the pitch panels. Only one song may be submitted per person, per panel. If you have songs in several genres, please pick the song you think is your strongest and submit it. Attendees will be permitted to retrieve submissions after the panels have ended for the day. TAXI is sorry for any rude behavior of people retrieving their CDs, but we've found that it's impossible for us to make sure every person is well-mannered :-(

Pitch Panel Tips

Do You Have Music For My Show? (11/7 @ 10:15am) - All genres are represented by the panelists during this session. Please write your name and member number in big letters on the outside. IMPORTANT: PLEASE INCLUDE THE STYLE/GENRE OF YOUR SUBMISSION ON YOUR CD.

A&R Panel #1 - Listening/Q&A (11/7 @ 3:45pm) - The genres represented by the panelists during this session are Alternative Rock, World, Electronica, Folk/Blues/Roots, New Age, Jazz, Contemporary Christian/Gospel, and Film Trailer Composing. Please mark on your CD or tape whether you are pitching for an artist deal or pitching a song for another artist to record, or both. Please include a lyric sheet (if applicable) for the song you want reviewed. Wrap your lyrics around your submission just like a TAXI burrito, and write your name and member number in big letters on the outside. IMPORTANT: PLEASE INCLUDE THE STYLE/GENRE OF YOUR SUBMISSION ON YOUR CD.

A&R Panel #2 - Q&A Only (11/8 @ 10:45am) - no music will be played.

A&R Panel #3 - Listening Only (11/8 @ 2:30pm) - See above for directions. The genres represented on this panel will be Urban, Rock, Pop, and Country. IMPORTANT: INCLUDE THE STYLE/GENRE OF YOUR SUBMISSION ON YOUR CD.

Publisher/Film & TV Panel (11/9 @ 9:30am) - Vocal Songs and Instrumentals will be accepted. For instrumentalists, submit 1 instrumental composition - please DO NOT submit a montage for this panel. Our panelists will cover a wide variety of styles: Orchestral, Rock, Pop, R&B, Hip Hop, Country, Blues, Singer/Songwriter, AAA, etc. IMPORTANT: INCLUDE THE STYLE/GENRE OF YOUR SUBMISSION ON YOUR CD.

Broadcast Quality: What Does It Sound Like and Do You Have It? (11/9 @ 2:00pm) - Vocal Songs and Instrumentals will be accepted. For instrumentalists, submit 1 instrumental composition - please DO NOT submit a montage for this panel. Our panelists will cover a wide variety of styles: Orchestral, Rock, Pop, R&B, Hip Hop, Country, Blues, Singer/Songwriter, AAA, etc. IMPORTANT: INCLUDE THE STYLE/GENRE OF YOUR SUBMISSION ON YOUR CD.

Producers Looking For Hits Panel (11/9 @ 3:30pm) - Songs with Vocals will be accepted, as well as Instrumental Hip Hop beats/tracks. The genres on this panel will be Urban, Rock, Pop, and Country. IMPORTANT: INCLUDE THE STYLE/GENRE OF YOUR SUBMISSION ON YOUR CD.

Open Mic Nights

If you want the opportunity to be RANDOMLY selected for an Open Mic slot, you will need to fill out an Open Mic form, which will be given to you when you register and get your Rally Badge. If you wish to perform at the Thursday evening Open Mic, you will need to sign up on Thursday. If you are not selected as a performer on Thursday, your form will remain in the box and you will remain eligible for the Friday and Saturday night Open Mics. No one will be selected to perform twice at the open mics in the main ballroom. Your name will be called from the stage approximately 5 minutes (or more) before you perform. If your name is called and you're not present, you will have lost your chance to perform that night. We don't discard names, so you will be 'in the box' for other nights. Only TAXI members will be eligible to perform at the Open Mic (though guests may accompany members).

Reminder: We will provide two acoustic guitars, a keyboard, two mics, and a CD player and PA system with microphones ad direct boxes. It's okay to sing along with a track on CD, but due to popular demand, we can't allow a track to be played without the TAXI member singing or playing along with it. In the past, we had people just standing on stage while their CD was played, and the other members got a little 'cranky' ;-)

Rally Cancellations by Members or Guests

Please let us know as soon as possible if you or your guest will not be attending the Rally (818-222-2464). You may be denying someone else an opportunity to attend if you fail to notify us of your cancellation. Be a good sport and let someone on the waiting list take your spot(s) if you aren't going to make it.

Thursday, November 6^th

Friday, November 7^th

Saturday, November 8^th

Sunday, November 9^th

Friday, November 7^th

11:00am - 12:30pm: Seating is limited and on a first-come, first-served basis.

Shortcuts to Hit Songwriting for the Pop and Country Markets with Robin Frederick - Midway Room (Mezzanine Level / 2^nd Floor) Country, Pop, and Pop/Rock are today's largest mainstream, commercial music genres. Writing for these markets can be lucrative and creative! Contemporary hit melodies and lyrics are exciting, fresh, and challenging. Learn how you can turn your songs into Country and Hot AC hits using the songwriting shortcuts the pro's use!

10 Steps to Career Success with Kenny Kerner - Logan Room (Mezzanine Level / 2^nd Floor) Can't get your career started? Do you come up with good ideas but don't do anything about them? Are you totally confused and ready to give up? Are you waiting for someone to kick you in the ass and inspire you? Let Kenny do it by teaching you 10 things you need to do as an indie artist to achieve career success as a professional.

What Songwriters Need to Know to Make Money in Music with Todd and Jeff Brabec - LaGuardia Room (Mezzanine Level / 2^nd Floor) Jeff and Todd discuss the many different areas where songwriters earn income in both the online as well as traditional worlds of music. Based upon their best selling book, Music, Money and Success: The Insider's Guide to Making Money in the Music Business, the Brabec's discuss the types of negotiated deals and the money that can be made from songs in videogames, motion pictures, television programs, DVDs, advertising commercials, musical theatre, radio and television performances, streaming and downloads, cell phones, ringtones and ringbacks, greeting cards, musical toys and more.

No Rules, Just Tools: Songcraft Fundamentals with John Braheny - Kennedy Room (Mezzanine Level / 2^nd Floor) If you started writing by instinct before you learned the principles of manipulating song structure and dynamics for maximum impact; if you keep getting TAXI critiques that say you need better structure or more contrast; if you need to brush up on what you missed and get more control over what you instinctively know, then this is the class for you. Increase your odds of getting your songs forwarded. Of the new 3^rd Edition of John's best selling book, American Songwriter Magazine says "It's hard to conceive of a how-to-book for songwriters that covers more territory - and does so more effectively - than The Craft and Business of Songwriting."

Improve Your Songwriting Instantly with MasterWriter 2.0 with Barry DeVorson - The Theatre (Mezzanine Level / 2^nd Floor) Hit Songwriters like David Foster, Kenneth "Babyface" Edmonds, Gwen Stefani, Rob Thomas, Lionel Richie, Jimmie Webb, Jeffrey Steele and many more, all use MasterWriter. Join Hit Songwriter Barry DeVorson and be among the first to see the exclusive debut of MasterWriter 2.0. It won't write your songs for you, it will give you a huge arsenal of tools to draw from in one, easy to use program. No more writer's block, no more searching to come up with just the right word or phrase. Come to any of the Masterwriter seminars for a chance to win a FREE Taylor guitar. We will announce the winner at a drawing at the end of our presentation on Sunday. You need not be present to win!

Better Arrangement Decisions for Better Sound Recordings with Ronan Chris Murphy - Orly Room (Mezzanine Level / 2^nd Floor) One thing that most experienced producers know is that musical arrangements will have a huge influence on the impact, emotion and, ultimately, the sonic quality of a recording. Producer Ronan Chris Murphy will share some tricks and strategies for using arrangement to make the most of your recordings, regardless of budget. Also learn how to avoid many of the common mistakes novices make that prevent their tracks from competing with album and broadcast quality masters.

Stripping Down Your Demos and Getting Them Cut with Cliff Goldmacher - Sea-Tac Room (Mezzanine Level / 2^nd Floor) This workshop is for songwriters who would like to streamline the demo process, keep their demo budgets in check and maximize the return on their investment while still ending up with great sounding recordings of their songs. The workshop covers pre-production, studio/engineer selection, hiring/working with vocalists/session musicians, explaining the guitar/piano vocal, and demo examples along with tricks of the trade.

2:45pm-4:15pm: Seating is limited and on a first-come, first-served basis.

Networking Strategies for Songwriters with Dan Kimpel - Midway Room (Mezzanine Level / 2^nd floor) Success in our changing music industry is determined by the strength and longevity of personal contacts. Dan Kimpel, author, educator and networking expert, presents a "kimpelling" session to educate songwriters in the fine art of maximizing personal and professional relationships, making contacts and presenting yourself in the best possible light. Who you know; what you know; who knows you: sharpen your networking and communication skills with the power of positive energy.

Transform Your Beliefs - Today! with Debra Russell - Logan Room (Mezzanine Level / 2^nd floor) How, exactly, does one achieve success? Just keep taking action, right? Wrong! The truth is, how much you believe in yourself actually is the main determination of how successful you'll be. Just as strong muscles help you win a ballgame, strong positive beliefs boost your energy and confidence, create opportunities, attract powerful partners, clear obstacles from your path, and propel you effortlessly into action and results. Don't miss this one even if you've taken Debra's class before - She's added a bit of alchemy - you'll actually transform a belief!

The Most Effect Things You Can Do to Call Attention To Your Music with Derek Sivers - LaGuardia Room (Mezzanine Level / 2^nd Floor) How are the top-selling successful independent artists doing it? How doors seem to magically open for some but not others? Derek Sivers, founder of CD Baby, shares everything he's learned in this intense 90-minute workshop that has been one of our most popular workshops in years past.

How to Reach Your Songwriting Goals Faster with Bob Baker - Kennedy Room (Mezzanine Level / 2^nd Floor) Do you ever feel frustrated that you aren't making as much forward progress with your music as you'd like? Are you even losing more ground than you're gaining? In this class you'll learn the secrets of effective goal setting from a successful music biz pro. Bob Baker, author of "Guerrilla Music Marketing Handbook," has achieved the impossible. Bob is a prosperous author, a sought-after speaker, a member of Berkleemusic.com's online faculty, and a recognized indie music marketing expert. In this class, he shares the steps he took and reveals the CCSS Model for overcoming obstacles, the 5 Success Questions you must ask yourself, the right way (and wrong way) to set goals, and more.

DIY Indie Artist Marketing, Touring and Promotion with Gilli Moon - The Theatre (Mezzanine Level / 2^nd floor) Topics covered include music production, promotion, marketing, touring, image and artist development, surviving the industry, staying motivated, defining success on one's own terms, how to develop the right relationships, overcoming obstacles, and many more. Practical steps in harnessing one's creative abilities to succeed and survive in the music business and enjoy one's artistry at the same time, with key business principles and spiritual nourishment. Join Gilli Moon, Artist, Entrepreneur and empowering community builder, for an impactful, insightful and inspiring seminar.

Beat Meets Melody with Jason Brawner - Orly Room (Mezzanine Level / 2^nd Floor) This class starts with breaking down the most popular beats of the day, continuing through placements of melodic phrases and ending with examples of where these two elements meet (often at the top of the charts!) You'll look at how the proper use of this topic launched the careers of Michelle Branch, Taylor Swift and The Eagles. Finally, you'll see how to apply the technique to every song that bears your name, past and future.

How'd You Do THAT?! with Darlene Koldenhoven - Sea-Tac Room (Mezzanine Level / 2^nd floor) Learn how to capture that "winning" vocal sound from GRAMMY(R) Winner & MVP Session Singer, Darlene Koldenhoven. As an award-winning producer, recording artist, vocal contractor, songwriter, arranger, voice teacher/coach, and studio owner, Darlene brings her many years of experience and expertise on working from 'both sides of the glass' as she addresses the solutions in technique and dual communication to achieve that 'platinum' vocal sound. Her #1 album, Infinite Voice, and new book with 7 CDs, Tune Your Voice: Singing and the Mind's Musical Ear, is endorsed by everyone from Juilliard to "American Idol" says it all. Stop by for a listen.

4:30pm - 6:00pm: Seating is limited and on a first-come, first-served basis.

Reality 101: Getting Heard, Getting Seen, Getting Signed: Pursuing a Career in the New Music Business 2008 and Beyond with Bobby Borg - Midway Room (Mezzanine Level / 2^nd Floor) Are You Ready For That Big Recording Deal? Do you understand what getting signed really means? Do you want to find out how to leverage your career to get what you want? YES? Then this course is for you! Taught by a professional musician-for musicians. Learn invaluable tips for pursuing a successful career in music that only someone who's lived THROUGH IT can reveal. "Real-Life Stories" and in-class "Song Critique Sessions" enhance this presentation making it a true eye-opener. Bring your CDs and get heard!

Getting to the Next Level: The Top Three Songwriting Tools the Pros Use with Jason Blume - Logan Room (Mezzanine Level / 2^nd Floor) Learn these three concrete tools to make your songs "WOW!" - An AMAZING melody technique (no instrument required); A powerful tool to make your listeners FEEL the emotion behind your lyric; The key to demos that DEMOnstrate the potentials of your songs (or you as an artist).

The Nuts and Bolts of Artist Management with Karl Louis, Rob "Blasko" Nicholson and Chris "Hot Rod" Long - LaGuardia Room (Mezzanine Level / 2^nd Floor) Are you ready to take your career to the next level? If so, an artist manager is essential to your needs. As an artist, your main concern should be writing and performing your music. A good manager will handle all other aspects of the music business for you. In this class, take the time to learn when to hire a manager, what a manager can do for you, and numerous other topics related to the artist manager and their involvement in your career.

Song Session with Steve Seskin and Pat Pattison - Kennedy Room (Mezzanine Level / 2^nd Floor) Steve Seskin and Pat Pattison, using a Master Class format, will listen to participants' songs, using them as fodder to talk about process and a host of writing and rewriting issues. They will work with each writer (playing live), making each song as strong as possible.

Recording 101 - A Conversation (4:30pm - 5:10pm) with Phil Gates/Roland - The Theatre (Mezzanine Level / 2^nd Floor) Phil Gates knows you have questions. He's got answers. Learn about recording, yet feel free to bring questions. Find out why this works, or that doesn't. No questions? Sit back and listen. Some gems will avail themselves, we're sure.

Immediately following this class will be:

Songwriting Production for Success (5:20pm - 6:00pm) with Craig Jones/Roland - The Theatre (Mezzanine Level / 2^nd Floor) Craig Jones has a knack for songwriting. As a Nashville songwriter, Craig can show you as a guitarist or keyboardist, great production techniques to get your best demo ever.

Pitching Your Songs Correctly to TAXI Listings with Dude McLean - Sea-Tac Room (Mezzanine Level / 2^nd Floor) Have you ever been told by screeners that your song doesn't fit the listing you are pitching to? Dude will help you understand the terminology used within the listings so that you can you bust through what it is really saying and avoid miscasting your songs. He will help you zero in on specific "buzz" words often used to set the tone of a listing and from there you will learn to better interpret what type of opportunities you should and shouldn't be submitting to. This important class can lead you in the direction of getting more Forwards and less Returns.

6:15pm - 7:15pm: Seating is limited and on a first-come, first-served basis.

Advanced Record Production with Rob Chiarelli (with special guests Ron Harris and Christine Wu) - The Theatre (Mezzanine Level / 2^nd Floor) Rob will tell you his hit-making tips & techniques that will make your project sound like a finished record; modern recording techniques, using plug-ins, recording vocals, drums, instruments & mixing; and working with artists, writers, A&R execs, producers, engineers, etc. Don't miss this class as Rob will be bringing some very special classic multi-track masters - very rare, once in a lifetime kind of stuff!

Saturday, November 8^th

9:00am - 10:30am: Seating is limited and on a first-come, first-served basis.

Melody Master Class with Jason Blume - Lindberg A Room (Lobby Level / 1^st floor) Create melodies listeners CAN'T forget, publishers want to publish, audiences want to buy - and artists want to sing. Fifteen non-technical, concrete, easy-to-master tools to take your melodies to the next level. You'll never look at melody the same way. No knowledge of music theory or ability to play an instrument required for this class - OR TO WRITE HITS!

How To Market Your CD and Create a Buzz: Putting Together A Marketing Plan of Attack with Bobby Borg - Lindberg B Room (Lobby Level / 1^st floor) Want to get to that next level of your career? In this class you'll learn step-by-step tips essential in putting together and initiating your own "Marketing Plan of Attack." And if money is tight, we'll do this from the perspective of having a "Zero To Limited Dollar Budget!" In-class marketing exercises and CD listening sessions make this course fast-paced, interactive session, and highly motivating. Make no mistake: Having no plan is like planning to fail! Having a plan, and failing to execute it, is equally as damaging. Bring your CDs!

The Blueprint for Music Success with John Battaglia - Midway Room (Mezzanine Level / 2^nd Floor) Many artists want to succeed, but few have a concrete plan in every area for their success. Just because you have talent doesn't mean that you will be a natural in presenting yourself, attracting industry attention and making money from those talents. Join John Battaglia as he shares the steps that every artist must know to build up their fan base and increase their chances for success. Learn how to have your live performance blow people away; create your own unique look; portray yourself to the media in the most compelling way; attract the right team around you and much more!

How to Record Vocals Like A Studio Ace with Fett - Logan Room (Mezzanine Level / 2^nd Floor) At the end of the day, the most important element in a recording is the vocal, yet many songwriters and artists don't know how to effectively capture and produce vocals in the studio. In this class, Fett shows you the secrets that professional engineers and producers use to get killer lead and background vocal sounds in their recordings. Topics include proper mic selection and positioning, differences between male and female vocals, layering and doubling, correct placement of vocals in the mix, and proper use of vocal specific EQ, compression and effects. Includes live demonstrations, using real gear.

Breathing for Singers with Steven Memel - LaGuardia Room (Mezzanine Level / 2^nd Floor) Every singer knows how important the breath is to singing well. Yet for most of us, how to do it "correctly" and how to "make it work for your voice" remains a mystery. If you're ready to solve that mystery, join vocal coach Steven Memel for this interactive workshop. This is not just theory. Everyone who wants to will do the exercises. So...dust off your diaphragms and get down to the business of learning how to breathe for singing.

Music Marketing Q&A with Bob Baker, Derek Sivers and Ariel Hyatt - Kennedy Room (Mezzanine Level / 2^nd Floor) Join the author of "Guerilla Music Marketing Handbook," the founder of CD Baby and the owner of the premier online music PR firm for this open forum session. Get immediate answers to your most pressing music promotion questions.
Find out how to make impact with your music for the least amount of money. Learn the latest and most creative Internet promotion strategies. Get feedback on the best way to market your unique sound to the industry (and especially to fans) around the world.

Writing/Rewriting: There is a Difference with Steve Seskin - The Theatre (Mezzanine Level / 2^nd Floor) Writing can more easily come from that dreamy/stream of consciousness place. Rewriting involves considering what you've already written and in many ways is a lot more tedious. In this seminar we examine all types of rewriting. Are you rewriting because the content is not serving the moment in the song, or is the problem the tone of how you put forth your idea? We'll also look at how to know when a song is done and the wisdom of sticking to the task versus putting a song away for a while and giving it a rest.

Better Arrangement Decisions for Better Sound Recordings with Ronan Chris Murphy - Orly Room (Mezzanine Level / 2^nd Floor) One thing that most experienced producers know is that musical arrangements will have a huge influence on the impact, emotion and, ultimately, the sonic quality of a recording. Producer Ronan Chris Murphy will share some tricks and strategies for using arrangement to make the most of your recordings, regardless of budget. Also learn how to avoid many of the common mistakes novices make that prevent their tracks from competing with album and broadcast quality masters.

Stripping Down Your Demos and Getting Them Cut with Cliff Goldmacher - Sea-Tac Room (Mezzanine Level / 2^nd Floor) This workshop is for songwriters who would like to streamline the demo process, keep their demo budgets in check and maximize the return on their investment while still ending up with great sounding recordings of their songs. The workshop covers pre-production, studio/engineer selection, hiring/working with vocalists/session musicians, explaining the guitar/piano vocal, and demo examples along with tricks of the trade.

2:30pm-4:00pm: Seating is limited and on a first-come, first-served basis.

Spirituality for Songwriters with Dan Kimpel - Lindberg A Room (Lobby Level / 1^st Floor) Songs affect people's lives on a profound level, and songwriters are especially attuned to these principals. Author Dan Kimpel, who has interviewed virtually every songwriter in the history of American popular music, has observed that many successful songwriters are often able to tap their spirituality for inspiration. This axis of lyrics, music and spirit defines the principles of his newest book, Electrify My Soul: Songwriters and the Spiritual Source. During this 90-minute session, Dan will discuss the book, play music from the songwriters he interviewed and reveal how divine inspiration is distilled into magnificent songs.

Social Networking + Internet Marketing = Success with Ariel Hyatt - Lindberg B Room (Lobby Level / 1^st Floor) This 90-minute talk focuses on how to leverage social networking sites and online communities to create fans that will pay you much more than they already are. It includes a complete overview of Web 2.0, what it is and how to use it to your advantage.

Ear Candy 101: Why Production Matters with Guy Marshall - Midway Room (Mezzanine Level / 2^nd floor) Learn the various ways that production can further enhance your creativity and help you transform your songs beyond what you imagined they could be!

Multiple Streams of Music Income with Debra Russell - Logan Room (Mezzanine Level / 2^nd floor) Why is it that most musicians never earn a prosperous living from their music? Because they're all following the same standard, limited approaches in the same standard, limited market places. And they're missing a whole world of lucrative opportunities that are right within their grasp. So how do you break out of the familiar system, and build a successful business in music? The key is Multiple Streams of Music Income (MSOMI) - a powerful, comprehensive way to approach your business as a whole and your marketing strategy in specific. In this class, you'll learn: The 8 steps to developing a Multiple Streams Music Business that earns you money while you sleep; How to turn existing products into additional income streams with little additional effort; How to harness the power of today's technology to multiply your audience far beyond your current markets; How to create lifetime fans who will purchase from you over and over again - even while you're still developing your next project.

Fix It! - A Vocal Workshop with Steven Memel - LaGuardia Room (Mezzanine Level / 2^nd Floor) Got a vocal problem? Having trouble with a performance issue? No worries! We've got answers! Come to this "Vocal Fix-It Workshop" and let voice and performance coach Steven Memel help you work out the kinks. This is not a lecture, but a roll up your sleeves and get down to work seminar. No problem too big or small. Bring yours or just watch and learn from what others do.

Production for Artists and Songwriters with Kim Copeland - Kennedy Room (Mezzanine Level / 2^nd Floor) Emphasis will be placed on vocal delivery, performing and mixing techniques to make your songs and performance pop! Learn vocal, songwriting, mixing techniques and tricks to achieve great vocals on all your recordings. Essential information for every songwriter and artist!

Improve Your Songwriting Instantly with MasterWriter 2.0 with Barry DeVorson - The Theatre (Mezzanine Level / 2^nd Floor) Hit Songwriters like David Foster, Kenneth "Babyface" Edmonds, Gwen Stefani, Rob Thomas, Lionel Richie, Jimmie Webb, Jeffrey Steele and many more, all use MasterWriter. Join Hit Songwriter Barry DeVorson and be among the first to see the exclusive debut of MasterWriter 2.0. It won't write your songs for you, it will give you a huge arsenal of tools to draw from in one, easy to use program. No more writer's block, no more searching to come up with just the right word or phrase. Come to any of the Masterwriter seminars for a chance to win a FREE Taylor guitar. We will announce the winner at a drawing at the end of our presentation on Sunday. You need not be present to win!

Beat Meets Melody with Jason Brawner - Orly Room (Mezzanine Level / 2^nd Floor) This class starts with breaking down the most popular beats of the day, continuing through placements of melodic phrases and ending with examples of where these two elements meet (often at the top of the charts!) You'll look at how the proper use of this topic launched the careers of Michelle Branch, Taylor Swift and The Eagles. Finally, you'll see how to apply the technique to every song that bears your name, past and future.

How Do I Build A Career That Will Last? with Jennifer DaRe - Sea-Tac Room (Mezzanine Level / 2^nd Floor) Indie manager and former touring musician, Jennifer DaRe, covers the key elements of developing your music and image to build a career that will last. From the importance of work ethic and relationships, to perfecting your live show and remaining visible and through licensing and publishing, the most important factors of what make a timeless career will be discussed. Jennifer will cover how to take great songs and turn them into consistent touring, licensing and press, all the while continuously building a network of contacts and always remaining prepared to make the big decisions for those deals that may decide your fate as an artist.

4:30pm - 6:00pm: Seating is limited and on a first-come, first-served basis.

Chord Chemistry with Jai Josefs - Lindberg A Room (Lobby Level / 1^st Floor) When we think about what makes up a song, the first things that usually come to mind are melody and lyrics. But as any professional will tell you, knowing how to use the right potent chords in the right places can transform an ordinary melody into an extraordinary and remarkable song. And if you're not sure that's possible, you will be after taking this workshop! Jai will reveal the "secrets" hit writers use to create fresh original chord progressions that make melodies come alive and add emotional depth to lyrics. And you will learn how to immediately begin incorporating these techniques into your own writing.

Collaboration: The Key to Getting Songs Cut with Pete and Pat Luboff - Lindberg B Room (Lobby Level / 1^st Floor) An audience participation workshop in which we gather information from the writers on their collaboration experiences and use them to guide the discussions of the ups and downs and ins and outs of collaborating. Learn why collaboration skills are essential, and how to find collaborators and approach them. Learn helpful language to use when collaborating and what to do when a collaboration goes sour. Business and legal aspects of collaboration will also be discussed.

Say It Right the First Time: Communicating with Music Industry Executives with Guy Marshall - Midway Room (Mezzanine Level / 2^nd floor) To be taken seriously in the Music Industry, your "Attitude" along with great "Networking & Communication" skills are your keys to opening the doors to top Music Industry Executives. This class will give you the tools to maximize your ability to make a positive "First Impression" and get your music heard. You'll learn: "What to Say" (in 30 seconds or less!), "When to Say it" (timing is everything!), and most importantly..."The Art of Selling Yourself"! Don't let your insecurity of not knowing what to say to the Pros hold you back. This class could be one of the many life changing experiences of the Rally... you don't want to miss it!

Selling More CDs: Tips On Making And Marketing A Successful CD with Sydney Alston - Logan Room (Mezzanine Level / 2^nd floor) Making CDs is easy. Making them successful is exceedingly difficult. Join one of the industry's most insightful leaders for this interactive seminar chock-full of actionable information to make your next CD project a success. Among others you'll learn: How to avoid the 6 most common mistakes that make a CD project crash and burn; How to dramatically increase your CD sales; Is it possible for independent artists to get radio airplay; How to get distribution and not get burned; and much more. Bring a notepad and a pen. You're guaranteed to pick up some great tips.

Word Spice with John Braheny - LaGuardia Room (Mezzanine Level / 2^nd Floor) - What you DON'T want is a lyric that reads like a software manual. What you DO want are lines that come alive with alliteration, assonance, onomatopoeia, similies, metaphors, hyperbole and very tasty rhyme - ingredients that all add their distinctive flavors without calling too much attention to themselves. Does content trump perfect rhyme? Is rhyme necessary? What are your options? Bring your favorite examples of all the above to share.

How to Reach Your Songwriting and Career Goals Faster with Bob Baker Kennedy Room (Mezzanine Level / 2^nd Floor) Do you ever feel frustrated that you aren't making as much forward progress with your music as you'd like? Are you even losing more ground than you're gaining? In this class you'll learn the secrets of effective goal setting from a successful music biz pro. Bob Baker, author of "Guerrilla Music Marketing Handbook," has achieved the impossible. Years ago, when the "experts" told him he was nuts to self-publish his own books, he ignored them. When they said no one would take him seriously because he lives in St. Louis, MO, and has never worked inside "the industry," he kept his eye on his personal mission. Today, Bob is a prosperous author, a sought-after speaker, a member of Berkleemusic.com's online faculty, and a recognized indie music marketing expert. In this class, he shares the steps he took and reveals the CCSS Model for overcoming obstacles, the 5 Success Questions you must ask yourself, the right way (and wrong way) to set goals, and more.

Recording 101 - A Conversation (4:30pm - 5:10pm) with Phil Gates/Roland - The Theatre (Mezzanine Level / 2^nd Floor) Phil Gates knows you have questions. He's got answers. Learn about recording, yet feel free to bring questions. Find out why this works, or that doesn't. No questions? Sit back and listen. Some gems will avail themselves, we're sure.

Immediately following this class will be:

R&B Producer Class (5:20pm - 6:00pm) with Michael Acosta/Roland - The Theatre (Mezzanine Level / 2^nd Floor) Integration is the key. Learn how to incorporate your DAW, Plug-ins and virtual instruments with the Fantom G & MV-8800. Mike Acosta shows off the versatility of the Fantom G when connected to your laptop.

Mixing for Humans In a Computerized World with Lior Goldenberg - Orly Room (Mezzanine Level / 2^nd Floor) Producer/Engineer Lior Goldenberg will explore the increasingly overlooked primary importance of the song in today's recording environment. With an infinite number of accessible resources for recording and mixing, many artists and producers get hung up focusing on the technical aspects of a mix rather than the context of the song their mixing. Lior will highlight the key aspects of what a mix should consist of to please our human (not electronic) ears, including the dynamics of a mix, the balance between "perfection" and feel (timing, tempo, pitch), as well as how to consistently maintain the artist and song's overall vibe without fitting it into any preconceived or formulaic sound. Throughout his discussion, Lior will cover an array of techniques to accommodate these elements.

Pitching Your Songs Correctly to TAXI Listings with Dude McLean - Sea-Tac Room (Mezzanine Level / 2^nd Floor) Have you ever been told by screeners that your song doesn't fit the listing you are pitching to? Dude will help you understand the terminology used within the listings so that you can you bust through what it is really saying and avoid miscasting your songs. He will help you zero in on specific "buzz" words often used to set the tone of a listing and from there you will learn to better interpret what type of opportunities you should and shouldn't be submitting to. This important class can lead you in the direction of getting more Forwards and less Returns.

6:15pm - 7:15pm: Seating is limited and on a first-come, first-served basis.

Writing for American Idol with Jason Blume - The Theatre (Mezzanine Level / 2^nd Floor) Did you know there are "Idol" or "Popstar" competitions in more than 30 countries that virtually all result in # 1 singles and Gold or Platinum releases - AND RELY ON OUTSIDE SONGS? Analyze and master the tools and techniques found in the career-making songs of American Idol and it's international counterparts - and learn how to pitch them to the right people. P.S. These tools will help you write and pitch ALL your songs in the U.S. and internationally.

Sunday, November 9^th

9:00am - 10:30am: Seating is limited and on a first-come, first-served basis.

Word Spice with John Braheny - Lindberg A Room (Lobby Level / 1^st Floor) What you DON'T want is a lyric that reads like a software manual. What you DO want are lines that come alive with alliteration, assonance, onomatopoeia, similies, metaphors, hyperbole and very tasty rhyme - ingredients that all add their distinctive flavors without calling too much attention to themselves. Does content trump perfect rhyme? Is rhyme necessary? What are your options? Bring your favorite examples of all the above to share.

Fear and Songwriting with Pete and Pat Luboff - Lindberg B Room (Lobby Level / 1^st Floor) Pat and Pete will discuss some of the fears songwriters experience and how to overcome them: of not being good enough, rejection, songs being stolen, collaboration, intentional growth, success and more! Don't miss this class!

Getting to the Next Level: The Top Three Songwriting Tools the Pros Use with Jason Blume - Midway Room (Mezzanine Level / 2^nd Floor) Learn these three concrete tools to make your songs "WOW!" - An AMAZING melody technique (no instrument required); A powerful tool to make your listeners FEEL the emotion behind your lyric; The key to demos that DEMOnstrate the potentials of your songs (or you as an artist).

How to Record Guitar Like A Studio Ace with Fett - Logan Room (Mezzanine Level / 2^nd Floor) The guitar is an essential instrument in today's music, yet many songwriters and artists don't know how to get the most of their guitar in the studio. In this class, Fett shows you the secrets that professional engineers and producers use to get killer acoustic and electric guitar sounds in their recordings. Topics include proper mic selection and positioning, effective use of the Stereo Sound Stage, miked vs. direct recording, layering and doubling, correct placements of guitars in the mix and proper use of guitar specific EQ, compression and effects. Includes live demonstrations using real gear.

Developing and Maintaining the Industry Standard Voice with David Stroud - LaGuardia Room (Mezzanine Level / 2^nd Floor) In today's world of eclectic music and intense tour schedules, it's critically important to develop a voice that is not only strong and healthy, but is able to sell the genre and style of the song. Vocal technique should be a foundation for all singers and that technique needs to be able to enhance the ability of the singer and it should never adversely affect the performance and style of the singer. Come see what Dave Stroud and Speech Level Singing can do for you!

Overnight Success for Artists with Susan Tucker - Kennedy Room (Mezzanine Level / 2^nd Floor) Steps that will move you slowly but steadily forward in the pursuit of an artist career. Goals that will help you put a solid foundation under your dream. Susan Tucker manages the careers of country artist, Rachel Williams and Americana artist, Janet McLaughlin.

Improve Your Songwriting Instantly with MasterWriter 2.0 with Barry DeVorson - The Theatre (Mezzanine Level / 2^nd Floor) Hit Songwriters like David Foster, Kenneth "Babyface" Edmonds, Gwen Stefani, Rob Thomas, Lionel Richie, Jimmie Webb, Jeffrey Steele and many more, all use MasterWriter. Join Hit Songwriter Barry DeVorson and be among the first to see the exclusive debut of MasterWriter 2.0. It won't write your songs for you, it will give you a huge arsenal of tools to draw from in one, easy to use program. No more writer's block, no more searching to come up with just the right word or phrase. Come to any of the Masterwriter seminars for a chance to win a FREE Taylor guitar. We will announce the winner at a drawing at the end of our presentation on Sunday. You need not be present to win!

Maintaining Artistic Integrity While Running Your Career as a Business with Ravi - Orly Room (Mezzanine Level / 2^nd Floor) This seminar is divided into two components. It's partly a spirited analysis of why "integrity" is so important, not only for artistry but also for our society, and the positive changes that artists can inspire. Ravi shares his own professional evolution in the context of personal achievement; complete with a hindsight perspective that has lead him on the mission of integrity. He also outlines his top ten rules for success (personal and professional), combining introspective philosophy and practical business methodology. The second component is a discussion on the fundamental components of a business: Creating/Establishing the product, Distributing/Marketing that product, and Financing the entire operation. Ravi redefines traditional methods that seemingly lack integrity in the context of "art," allowing the audience to incorporate steadfast business strategies into their own artistic ventures, and maintain artistic integrity throughout.

Getting Your Music On The Radio with Jon Flanagan - Sea-Tac Room (Mezzanine Level / 2^nd floor) Not selling many CDs on the Internet? Radio airplay still sells music better than anything. Find out how to get your song on the radio! John Flanagan, founder of Radio & Retail Promotions, will lead you through topics such as: The Best Methods for Dealing with Radio & Getting Your Music On Air; Radio & Tour Support; and On-Air Interviews, Features, Contests & Prize Giveaways. If your goal is to build your fan base and increase your CD sales, concert attendance, and Music Industry recognition, then this is the class for you.

10:45am-12:15pm: Seating is limited and on a first-come, first-served basis.

Motion Creates E-motion with Pat Pattison - Lindberg A Room (Lobby Level / 1^st Floor) See how lyric structure and phrasing can create emotion on their own, and thus support the emotion you intend to communicate.

Advanced Record Production with Rob Chiarelli - Lindberg B Room (Lobby Level / 1^st floor) Rob will tell you his hit-making tips & techniques that will make your project sound like a finished record; modern recording techniques, using plug-ins, recording vocals, drums, instruments & mixing; and working with artists, writers, A&R execs, producers, engineers, etc. Don't miss this class as Rob will be bringing some very special classic multi-track masters - very rare, once in a lifetime kind of stuff!

Music That Stands Up and Speaks Out with Danny McCloskey (and special guest Scott Hays) - Midway Room (Mezzanine Level / 2^nd Floor) This class will serve to speak to artists about how they can make music that makes a difference. Have a song that does not fit on your album? Have ideas for covering meaningful songs in a unique way? Scott and Danny will talk about their projects, both current and future, answer questions concerning inclusion, their selection process and how they bring musical statements to the world. Danny McCloskey and Scott Hays have established a musical vehicle that will not only help non-profit organizations but will get people thinking and create additional sources of income for independent artists. They have already licensed TAXI members to their first release, Shelter Me. A second project, Songs of Peace in A Time of War, is set for a fall release.

Dispelling the Myths of Vocal Development with Dave Stroud - LaGuardia Room (Mezzanine Level / 2^nd Floor) "Put it forward", "You need to support more or better", "Sing in the masque", "Project forward" - any of these sound familiar? Have you spent much time working with these ideas only to feel like your voice is still in the same place as it was before? Are you aware of the EXACT changes you would like in your voice? How familiar are you with the different areas of your voice and where it is easy to sing and where it is harder to sing? How do these vocal myths actually relate to your voice? In this class, we will break down all the vocal idioms you've heard over the years. We'll make sense of them or dismiss them and then make a clear path of exercises and tools to help you get the results you want!

Social Networking + Internet Marketing = Success with Ariel Hyatt - Kennedy Room (Mezzanine Level / 2^nd Floor) This 90-minute talk focuses on how to leverage social networking sites and online communities to create fans that will pay you much more than they already are. It includes a complete overview of Web 2.0, what it is and how to use it to your advantage.

When Hope No Longer Works, Have Faith in Yourself with legendary producer Michael Lloyd - The Theatre (Mezzanine Level / 2^nd Floor) (Guitar giveaway during this class!) How long have you been hoping that a career in the music business will drop from the sky and into your lap? Hope is not a strategy for success. Having faith in yourself and working from a position of strength is. Michael Lloyd has produced more than 200 charted singles and albums, more than 100 Gold and Platinum albums, produced music for more than 150 films and TV shows, and has record sales approaching 110 Million! If there's anybody who can show you how to find your path to success, this is the guy!

Pitching Your Songs Correctly to TAXI Listings with Dude McLean - Orly Room (Mezzanine Level / 2^nd Floor) Have you ever been told by screeners that your song doesn't fit the listing you are pitching to? Dude will help you understand the terminology used within the listings so that you can you bust through what it is really saying and avoid miscasting your songs. He will help you zero in on specific "buzz" words often used to set the tone of a listing and from there you will learn to better interpret what type of opportunities you should and shouldn't be submitting to. This important class can lead you in the direction of getting more Forwards and less Returns.

The Blueprint for Music Success with John Battaglia - Sea-Tac Room (Mezzanine Level / 2^nd Floor) Many artists want to succeed, but few have a concrete plan in every area for their success. Just because you have talent doesn't mean that you will be a natural in presenting yourself, attracting industry attention and making money from those talents. Join John Battaglia as he shares the steps that every artist must know to build up their fan base and increase their chances for success. Learn how to have your live performance blow people away; create your own unique look; portray yourself to the media in the most compelling way; attract the right team around you and much more!

1:45pm - 3:15pm: Seating is limited and on a first-come, first-served basis.

Chord Chemistry with Jai Josefs - Lindberg A Room (Lobby Level / 1^st Floor) When we think about what makes up a song, the first things that usually come to mind are melody and lyrics. But as any professional will tell you, knowing how to use the right potent chords in the right places can transform an ordinary melody into an extraordinary and remarkable song. And if you're not sure that's possible, you will be after taking this workshop! Jai will reveal the "secrets" hit writers use to create fresh original chord progressions that make melodies come alive and add emotional depth to lyrics. And you will learn how to immediately begin incorporating these techniques into your own writing.

Alternative Markets and Outlets for Songwriters and Artists Who Don't Fit the Commercial Mold with Nancy Moran - Lindberg B Room (Lobby Level / 1^st floor) Just because you don't write or perform commercial music doesn't mean that you can't have a lucrative music career. If you've got an open mind and are willing to think outside of your normal music parameters, you can create your own niche market for your music and reap the rewards of adoring fans, money-making cuts, and abundant CD sales. We'll examine some real-life case studies of musicians that you've probably never heard of who are making a whopping full-time living doing music and nothing else! Are you ready to do the same? Join us for this candid and unique discussion that will explore alternative routes to living your dream.

Getting the Most Out of Home Budget Recordings with Scott Leader - Midway Room (Mezzanine Level / 2^nd Floor) Today's affordable and powerful recording technologies has made it extremely easy for every songwriter to produce polished and well produced music right from their home computers. However, just because you have the tools does not mean you know how to use them! In this class we will explore how to combine the use of home technology with pro studio resources that are out there to help you achieve the sound you need to succeed without breaking the budget. We will discuss the realistic expectation for budgeting for a song, demo, or album. Finally, we will look at some resources where you can gain the engineering skills needed to be successful.

DIY Indie Artist Marketing, Touring and Promotion with Gilli Moon - Logan Room (Mezzanine Level / 2^nd floor) Topics covered include music production, promotion, marketing, touring, image and artist development, surviving the industry, staying motivated, defining success on one's own terms, how to develop the right relationships, overcoming obstacles, and many more. Practical steps in harnessing one's creative abilities to succeed and survive in the music business and enjoy one's artistry at the same time, with key business principles and spiritual nourishment. Join Gilli Moon, Artist, Entrepreneur and empowering community builder, for an impactful, insightful and inspiring seminar, plus check out her book, "I Am A Professional Artist - the key to survival and success in the world of the arts" which will certainly change the thinking of any professional artist who may doubt themselves or their music, who may feel pressured by the industry, or may feel the hardship of the roller coaster ride.

How To Get Tax Breaks For Musicians (The Things YOUR Accountant May Be Missing) with Allan Rosenthal, CPA - La Guardia Room (Mezzanine Level / 2^nd floor) Is your accountant taking all the deductions that you're legally entitled to? Did you know that you can probably deduct your cable bill from your income? Find out what other legal deductions your accountant might not be finding for you in this class that makes accounting actually seem fun!

Songs are Little Movies with Harriet Schock - Kennedy Room (Mezzanine Level / 2^nd Floor) Songs don't need to have car crashes or gun-fights, but in many other ways, great songs are like your favorite movies. Is your audience as involved with your songs as the audience at your local movie theatre? Learn how to approach lyric, melody and chords in a way that will capture and hold your listener's attention - whether your listener is an audience member, a music supervisor, a publisher or a fellow artist. Hands-on exercises will give you tools that you can use immediately. Some song critiquing will also be available. Bring your songs on CD with at least one lyric sheet.

Shortcuts to Hit Songwriting for the Pop and Country Markets with Robin Frederick - The Theatre (Mezzanine Level / 2^nd Floor) Country, Pop, and Pop/Rock are the largest mainstream, commercial music genres. Writing for these markets can be lucrative and creative! Today's hit melodies and lyrics are exciting, fresh, and challenging. Learn the songwriting shortcuts the pro's use to turn your songs into today's Hot AC and Country hits!

Maintaining Artistic Integrity While Running Your Career as a Business with Ravi - Orly Room (Mezzanine Level / 2^nd Floor) This seminar is divided into two components. It's partly a spirited analysis of why "integrity" is so important, not only for artistry but also for our society, and the positive changes that artists can inspire. Ravi shares his own professional evolution in the context of personal achievement; complete with a hindsight perspective that has lead him on the mission of integrity. He also outlines his top ten rules for success (personal and professional), combining introspective philosophy and practical business methodology. The second component is a discussion on the fundamental components of a business: Creating/Establishing the product, Distributing/Marketing that product, and Financing the entire operation. Ravi redefines traditional methods that seemingly lack integrity in the context of "art," allowing the audience to incorporate steadfast business strategies into their own artistic ventures, and maintain artistic integrity throughout.

Your Best Voice: Selling Your Songs in Your Own Words with Jennifer Hamady - Sea-Tac Room (Mezzanine Level / 2^nd Floor) Whether you're a songwriter or singer/songwriter, learning how to perform your songs - in your own voice - is a tremendous asset. No one other than you can share the soul of your song the way you can... and that can make all the difference in the world when working with a demo singer or artist who doesn't quite 'get it' or an A&R guy who wants to hear live what new songs you've got in the pipeline. So bring your guitar and learn how to get out of your voice's - and your mind's way - so that your best writer & artist voice can come out and shine.

Michael Acosta has a background that ranges from recording to production to remixing and engineering. His production and remix credits under the alias "Michael Trance" can be found on some of the best hard house and dance labels as SHR Recordings, U.C. Music, Aqua Boogie, Abstract Music and Priority Records. Also has been heard on L.A.'s Power 106FM "Powertools" hosted by Richard Vission, where he mixed on the show for three years. As Mike Acosta, he has remixed tracks by artists including Usher, Gwen Stefani, Alejandra Guzman, Satoshi Tomeii, and most currently Coldplay's "Don't Panic".

Sydney Alston has 20 years of experience in all facets of the music business which has made him an in-demand music resource for artists in L.A. and around the country. He started his career at sixteen years old playing with The Tramps and touring with Maynard Ferguson and stayed on the road as a professional trumpet and bass player for the next ten years. In 1999 he opened a management company called NuPop Entertainment and in 2001, he was hired at Discmakers and is currently a Product Specialist. He has produced songs for TV and Film, set up major label showcases and produced and promoted independent records throughout the country.

Bob Baker is an author, musician, actor and artist who is dedicated to helping creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions. Bob's books include Guerilla Music Marketing Handbook, Unleash The Artist Within, Branding Yourself Online, and more.

John Battaglia is the Founder and President of Rockstar Image, an image-building and personal coaching firm for artists. Author of the book, The Rockstar in You: The 7 Keys to Creating a Rockstar Mindset, Building a Rockstar Image and Having a Rockstar Life. Formerly the imaging and marketing agent for Beyonce, Usher, Collective Soul, Jessica Simpson, Brandy and Eve.

Jason Blume is a Hit Songwriter who has had singles on the Pop, Country, and R&B charts -- all at the same time. His songs are on three Grammy nominated albums, have sold more than 50 million copies, and have been recorded by artists including Britney Spears, the Backstreet Boys, Jesse McCartney, John Berry, the Oak Ridge Boys, and more. Author of three best-selling songwriting books and teaches acclaimed songwriting workshops throughout the US and internationally.

Bobby Borg is a Major label, independent and DIY recording/touring artist, serves as a music business educator at Musician's Institute and UCLA, and is an A&R consultant to music supervisors, labels and producers. He is also feature magazine columnist and the author of Billboard Publications bestseller: The Musician's Handbook, A Practical Guide to Understanding the Music Business.

Todd Brabec is the Executive V.P. and Director of Membership for ASCAP. Graduate of NYU School of Law, a former attorney and recording artist, and has written over 200 published articles. Past Board Member of NARAS and the Academy of Country Music.

Jeff Brabec is the V.P. of Business Affairs for Chrysalis Music Group, representing such catalogs as OutKast, Elvis, Blondie, Paul Anka, and Billy Idol, among others. Previously worked in Business Affairs for Polygram, The Welk Music Group and Arista-Interworld. A graduate of NYU School of Law; is a former attorney and recording artist and songwriter. Contributing Editor to the Entertainment Law & Finance Magazine.

John Braheny is a top consultant/critiquer for songwriters, writer/artists and industry entrepreneurs. He is the author of The Craft and Business of Songwriting, which has sold over 75,000 copies (now in its 3^rd edition). John co-founded and ran the Los Angeles Songwriters Showcase for 25 years. He is the past President of California Copyright Conference and former board member of the L.A. chapter of NARAS. Has interviewed more than 600 songwriters and industry pros.

Jason Brawner artists have signed with Sony, Warner Music Group, Warner/Chappell, CBS Records, American Idol Underground, Still Working Music, BME, Magna Carta Records, Illumina Records, The Bravo Network, and Music Central Management. His productions have been featured on NBC, CBS, BBC, and Bravo. He has worked tours with Tom Petty, Steely Dan, and The Eagles. Oxford University Alumni. He also devotes his time teaching at California Music Studios.

Rob Chiarelli is a Producer, Mixing Engineer and/or Re-Mixer of over 70 RIAA Certified Gold and Platinum; Multi-platinum albums include Will Smith, Quincy Jones, Madonna, Christina Aguilera, Hilary Duff, Luther Vandross, Puffy, Jesse McCartney, LeAnn Rimes, Yolanda Adams, Ray Charles and Janet Jackson, as well as numerous Motion Picture Soundtracks including Men In Black I & II. Rob is the owner of Final Mix, Inc.

Kim Copeland is a Songwriter and Producer. Staff writer at Sage House Music (Nashville) whose songs have been recorded by numerous artists in Canada, Europe and the U.S. Has also released two critically acclaimed albums of her own. As a producer, worked with such artists as Keith Norris, Barbara Harley and is currently producing former Nashville Star Finalist, Rachel Williams.

Barry DeVorson is a veteran songwriter & composer who has had a remarkable career spanning nearly 50 years in the music industry. Although he's probably best known for writing the classic, instrumental hits "Nadia's Theme" and "Theme From S.W.A.T," he's had many other notable achievements, as a songwriter (both in pop and country music), as a composer of major films and TV shows, as a recording artist, and as a record producer, music publisher and A&R executive. He has won a Grammy award, six Emmy awards, and was nominated for an Oscar. In most recent years, DeVorzon has created the pioneering software program for songwriters, called MasterWriter.

Fett is an independent producer and engineer with more than 40 albums to his credit, owner of Azalea Studios in Nashville, former Technology Editor for Performing Songwriter magazine, and contributing technology author for the Country Music Association's CMA Close Up magazine. His clients include Davy Jones of the Monkees, Grammy-winning songwriter Don Henry, and international guitar virtuoso Tommy Emmanuel.

Jon Flanagan founded RADIO & RETAIL Promotions 12 years ago and has been interviewed 5 times in Music Connection Magazine as an expert in achieving Radio Airplay & Artist Development & has spoken at Music Industry Conferences all across the country. Jon worked at Columbia Records, Capitol Records, EMI Records, Morgan Creek Records, A&M Records, Tower Records & he was a Radio Music Director himself. The company's goal is to build a Band's Fan Base, Increase CD Sales, Concert Attendance & Music Industry Recognition.

Robin Frederick has a twenty-five-year career in the music industry and has written more than 500 songs for television, records, theater, and audio products. A former Director of A&R for Rhino Records and Executive Producer of over 60 albums, she currently oversees the screeners on TAXI's A&R Team. Robin is the author of Shortcuts to Hit Songwriting.

Phil Gates has played guitar in small clubs, to the halftime show at the NFL Superbowl. As an engineer, technician or session guitarist, Phil has worked with Dizzie Gilespie, Wynton and Branford Marsalis, Kevin Eubanks, Eartha Kitt, Buddy Guy, Harry Connick Jr., Tommy Lee, Yanni and many others. He has produced Julia Jordan and co-produced an award winning Blues record with Zac Harmon. He has 3 CDs out of his own music, a loop CD and is the author of the book Recording the Guitar, available from Mel Bay. For BOSS, Phil designs displays, produces videos and teaches recording classes.

Lior Goldenberg As a musician, producer, engineer and mixer, has worked alongside some of music's most prolific artists such as Alanis Morrisette, Blink-182, Macy Gray, Ringo Starr, Vanessa Carlton and more. He has also established a reputation for developing unsigned and independent artists including The Hanks, The Ringers, Oliver Future, Y Luv, Phantom and Levi Smith. Through his working on such a vast array of projects, Lior has worked with such hit-making producers and songwriters like Ron Fair, Matt Wallace, Jerry Finn, Dave Way and Stephan Jenkins.

Cliff Goldmacher is the owner of recording studios in both Nashville and New York City. A multi-instrumentalist, he has recorded, played on and produced over forty independent albums. Cliff has worked as a staff songwriter for Wrensong Music Publishing in Nashville and has recorded hundreds of demos for most major and independent publishers iu Nashville and NYC. The songs he has demoed and performed have appeared on such films as Serendipity and The Runaway Bride, along with such television shows from Dawson's Creek to Touched By An Angel. As a teacher/instructor, he has served on panel at NAMM, as well as taught his workshops for BMI, ASCAP, The Songwriters Guild and NSAI. He is a contributor to EQ Magazine.

Jennifer Hamady is an acclaimed voice teacher, artist and writer, she has had the privilege of coaching, singing and touring with Grammy, CMA and Emmy award winners including Stevie Wonder, Patti LaBelle, Lee Ann Womack, Smokey Robinson, Christina Aguilera and Def Leppard. Her insights and experiences have been captured in her ground-breaking book The Art of Singing: Discovering and Developing Your True Voice to be published by Hal Leonard in December 2008.

Ron Harris is a former A&R Executive for Epic and Sony Records and Producer whose credits include Christina Aguilera, Hoku, Christoper Williams and Adina Howard.

Scott Hays is the founder WeedPatch Recordings. Has more than 20 years as a media consultant in the publishing industry, involving a broad range of experiences in editorial, sales, advertising, marketing & promotions, and conference development. Executive Producer of Shelter Me, a benefit CD for the homeless in Orange County, California.

Ariel Hyatt founded Ariel Publicity 12 years ago in Colorado and her company has since publicized thousands of dates for touring bands, hosted hundreds of special events, launched countless record release campaigns and served as the PR director to several live music venues and festivals. An aggressive cheerleader for independent musicians, Ariel Publicity built its reputation by working primarily with indie artists.

Craig Jones is immersed in the Nashville and L.A. music scenes, touring and performing with artists as diverse as Leif Garrett, Edgar Winter, Susan Anton and Tori Amos, among others. Was also a staff member of Sunset Sound Recorders, performing engineering, sequencing and recording. CJ also landed a publishing deal which resulted in much of his music being used for film and television soundtracks. He has an extensive background in Sound FX design, ADR Looping and Foley Recording/Editing. He currently conducts seminars and clinics all over the United States.

Jai Josefs is a nationally renowned songwriting coach whose students have been signed to major label deals and is the author of Writing Music for Hit Songs, the definitive text on modern music writing endorsed by hit writers including Diane Warren. Jai has taught songwriting at UCLA, as well as dozens of seminars and conferences throughout North America. He is also a successful songwriter/producer in his own right, whose credits include more than 30 songs recorded by artists like Jose Feliciano and with such companies as MCA, RCA, Motown and Disney. His songs have been used in TV shows on every major network (CSI, Brothers and Sisters, Monk, Cold Case and more) as well as over a dozen major motion pictures.

Kenny Kerner discovered and produced KISS! Also produced Badfinger, Gladys Knight, Jose Feliciano, and many more. Was Senior Editor at Music Connection magazine, and as a music journalist has interviewed such artists as John Lennon, Cher, Stevie Wonder, Michael Jackson and Ringo Starr. Currently, Kenny is Director of the Music Business program at Musicians Institute in Hollywood.

Dan Kimpel is a Music Journalist who has recently interviewed Usher, Alicia Keys, Jason Mraz, and the Black Eyed Peas. Writes, interviews, and produces music programs segments for TED Airlines, Regal Cinemas, and Air Force One and Two! Author of Networking Strategies for the New Music Business and Networking in the Music Business. On faculty at Musician's Institute and lectures across the U.S. and Canada.

Darlene Koldenhoven is a Grammy(R) Award winning recording artist with three Grammy nominations, known worldwide for her featured soprano solo "Aria" in Yanni, Live at the Acropolis. Darlene's new classical crossover CD, Infinite Voice, #1 on the radio charts and #2 for the entire year of the Top 100 Airplay for 2007 and Heavenly Peace, her acclaimed Christmas CD, which debuted at #2 on the radio charts in 2000, demonstrate her extraordinary vocal abilities and musical sophistication that make her one of the most sought-after vocalist - keyboardist - producer - songwriter - arranger - composer - lyricist - author in the entertainment business today.

Scott Leader has been an engineer and producer for 10 years with three successful indie albums selling over 10,000 copies and is one of the top performers of original Jewish Rock music in the country. He is Pro Tools certified and has his Masters in Education from Arizona State University.

Michael Lloyd was a Vice President of MGM Records by the age of 20, and for more than 35 years has been producing hit records and soundtracks, earning more than 100 gold and platinum records along the way. Some of the artists he's worked with include, Lou Rawls, Barry Manilow, Dionne Warwicke, The Moody Blues, The Monkees, The Osmonds, Donny and Marie Osmond, Sammy Davis, Jr., The Righteous Brothers, Debby Boone, Pat Boone, Air Supply, and Frank Sinatra, just to name a few. Was also the Music Supervisor for the film "Dirty Dancing" and produced the "Dirty Dancing" soundtrack album. He's also done the scoring, music supervision, or had songs placed in 38 feature motion pictures.

Chris "Hot Rod" Long manages two bands he found through TAXI - Platinum-selling, Crossfade (Columbia) and Jonah, among others. He's the Director of Creative Development for new music portal fuzz.com. Former A&R at Chameleon Records where he was responsible for signing Kyuss, and has worked with such bands as Stone Temple Pilots, Rage Against the Machine, and Ice T's Body Count.

Karl Louis is the Owner of Moral Compass Management, and represents Test Your Reflex (RCA), amongst other artists in his stable. Previously with Warren Entner Management, whose clients include Deftones, Faith No More, and Rage Against the Machine. Karl was also Limp Bizkit's first A&R representative at Flip Records and also held positions at KROQ-FM, Hits Magazine and Album Network.

Pete and Pat Luboff have recordings by Snoop Dog ("Trust Me"), Patti LaBelle ("Body Language: The Musical"), Bobby Womack, Michael Peterson, currently charting Miko Marks and more. They've been teaching songwriting workshops together since 1979 and lead The Sounding Board songwriting think tank in Nashville every Monday night. They are the authors of the Writer's Digest book "101 Songwriting Wrongs and How to Right Them" and "12 Steps to Building Better Songs", which they self-publish.

Guy Marshall is a Hit Songwriter and Producer whose credits include Pat Benatar and The Tuesdays and such film & TV productions as Baywatch, Lionheart, Cobra, Shop Erotic TV along with various shows on TNT. Has also teaches at the Musicians Institute, UCLA, the Los Angeles Recording School, and The Songwriters Guild.

Danny McCloskey is a long-time veteran of the recorded music industry, with experience in A&R, promotions, publishing, management, and film & TV placement. He is founder of Songs with Vision, a Los Angeles-based music publishing company with a comprehensive library of songwriters and musicians, and their inventories of songs. Danny is a contributor for The Media Guide, an online magazine geared towards the Roots music community that encompasses Americana, Roots/Rock, R&B, Folk, Singer/songwriter, Jam bands, Indie Rock and many other genres. He is also working on Roots Music Online, a 24-hour video channel.

Dude McLean is a veteran Music Publisher with over 35 years in the industry. Formerly West Coast Dir. of Creative Services for MCA/Universal, former President and founder of Legendsong Music and Dudes Golden Touch Music representing such acts as Abba and Lionel Ritchie. Was VP of CMI - a music publishing admin company that represented artists like Stevie Ray Vaughn, Twisted Sister, Emmylou Harris and more. Currently founder of Songconsultant.com and Author of the soon to be released book The Songwriters Survival Guide to Success.

Steven Memel is an internationally acclaimed vocal technique and performance coach. His clients have won Grammys, Emmys and Tony Awards and have been nominated for Academy Awards and Golden Globes. His clients have also recorded on Sony, BMG, Jive, Epic, J Records, Dreamworks, A&M, Atlantic, Warner Bros. and more. Steven has also lectured and taught at various conferences across the country as well as international programs and has coached actors, public speakers and presentation skills for business professionals.

Gilli Moon is a Singer/Songwriter/Artist/Producer. Has worked with highly respected artists such as Simple Minds, Placido Domingo and Eric Idle. Is a songwriting award winner in the Netherlands, U.S. and Australia. Her songs have been featured in independent films and network U.S. television programs. Co-founder, President and CEO of Songsalive!

Nancy Moran is an Independent Folk-Rock Singer/Songwriter and has four critically acclaimed solo albums with radio airplay from coast-to-coast. Co-owner of Azalea Music Group, Nancy teaches music education workshops and does consulting/career coaching. Regular speaker for organizations such as NSAI, Just Plain Folks, and SGA and is also the former Asst. Editor of American Songwriter Magazine.

Ronan Chris Murphy is a Producer/Mixer/Artist who has worked with artists such as King Crimson, Terry Bozzio, Steve Stevens and many more. Contributing writer for the Grammy newsletter, Fuse Magazine and Just Plain Folks.

Rob "Blasko" Nicholson is the widely recognized bass player for such hard rock acts as Ozzy Osbourne, Rob Zombie and Danzig. He is also the co-founder of Mercenary Management, Inc., an artist management company dedicated to the underground Metal and Hardcore markets.

Pat Pattison is a Professor at Berklee College of Music where he has developed three online lyric writing courses and is the author of three books, Writing Better Lyrics, The Essential Guide to Lyric Form and Structure, and The Essential Guide To Rhyming. He has written over 30 articles for Home & Studio Recording Magazine, and Performing Songwriter. Continues to present songwriting clinics across the US, Canada, and internationally. Several of his students have won Grammies, including John Mayer and Gillian Welch.

Ravi is an artist whose credits span from the dives of Manhattan to the Oval Office, tours the country performing original music, conducting guitar clinics, and lecturing on crucial issues facing the music industry. The singer-songwriter and guitarist has performed on Letterman, Leno, Saturday Night Live, Today Show, Good Morning America, etc., and at the most prestigious venues including Madison Square Garden, Louisiana Superdome, and a White House Christmas party.

Allan Rosenthal is Certified Public Accountant and the auditor for NAMM's annual report, he also counts many top Producers, Artists, Songwriters, and Record Executives as his clients.

Debra Russell is the founder of Artist's EDGE, a company which combines her two passions-- the world of entertainment with facilitating growth. A Certified Artist's Success Coach, workshop leader and keynote speaker, Debra helps artists shape their success in their chosen field, making a prosperous living, doing what they love on their terms.

Harriet Schock is a Gold and Platinum recording artist who wrote the Grammy-nominated # 1 hit song "Ain't No Way to Treat A Lady". Her songs have also been recorded by Roberta Flack, Nancy Wilson, Johnny Mathis, Smokey Robinson, and more. Has scored the last three Henry Jaglom films and is featured in the next, yet to be released, "Irene in Time". Her film and TV placements include The New Adventures of Pippi Longstocking, Matters of the Heart, Secret Garden and the Emmy-winning series theme song "Jakers! The Adventures of Piggley Winks". She also offers consultation and song critiques, as well as instruction.

Steve Seskin is a successful songwriter who has written seven number one songs, including Grammy-nominated "Grown Men Don't Cry," recorded by Tim McGraw, and "Don't Laugh at Me," winner of NSAI Song of the Year and Music Row Magazine Song of the Year in 1999 as recorded by Mark Wills. His other #1 hits are "No Doubt About It" and "For a Change," both recorded by Neal McCoy, "No Man's Land" and "If You've Got Love," both recorded by John Michael Montgomery, and "Daddy's Money," recorded by Ricochet. Other chart toppers include "I Think About You," recorded by Colin Raye, and "All I Need To Know," recorded by Kenny Chesney. He is also a successful performer, recording artist and active keynote speaker.

Derek Sivers is best known as the founder of CD Baby. A professional musician (and circus clown) since 1987, Derek started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients. After he won the 2003 World Technology Award, Esquire Magazine's annual "Best and Brightest" cover story said, "Derek Sivers is changing the way music is bought and sold. One of the last music-business folk heroes." In 2008, Derek sold CD Baby to focus on his new ventures to benefit musicians, including his new company MuckWork where teams of efficient assistants help musicians do their "uncreative dirty work".

David Stroud has almost 20 years' experience working with vocalists and entertainers of all genres. He is able to pinpoint the specific, unique skills singers must acquire to fulfill a particular role, or prepare for recording, tours and live shows. His clients have included singers such as Terry Ellis (En Vogue), Matt Scannell Vertical Horizon, and Rosie Gaines (Prince & the New Power Generation); actors such as Evan Rachel Wood, (Thirteen, Pretty Persuasion); and stage performers such as cast members of The Lion King, Mama Mia and RENT

Susan Tucker is a Singer/Songwriter/Musician and Author of two acclaimed books on songwriting, The Soul of a Songwriter and The Secrets of Songwriting. She is the owner of Sage House Music in Nashville where she oversees the careers of four staff writers.

Christine Wu is an established professional violinist, composer and arranger. Christine is a former tenured member of the Houston Symphony and currently plays violin and cello with the L.A. Strings. Her credits include American Idol, America's Got Talent, Justin Timberlake, Beyonce, Celine Dion, Kelly Clarkson, Lyle Lovett and many, many more.